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From the stylised St Edward's Crown to the elegant Perpetua font...
What do the colours of the Queen's Platinum Jubilee logo mean? This year, Queen Elizabeth II celebrates 70 years on the throne, and to mark the occasion is a new emblem featuring a stylised crown incorporating the number 70, symbolising the monarch's special milestone.
The design for the Queen's Platinum Jubilee logo is based on an original illustration drawn by Edward Roberts, a 19-year-old graphic design student from Nottinghamshire, studying at Leeds University.
Run in conjunction with the V&A Museum, young creatives were challenged to encapsulate the Queen's 70-year reign with their artistic skills, and it was Edward's winning design – a platinum line reflecting The Queen's continuous service – that was chosen by a judging panel of industry experts, including graphic designers, visual artists, design professionals, and a representative from the Royal Household.
You'll easily spot the official emblem used across community and national events, publications, social media, retail and merchandising.
The logo features a purple and platinum design. The continuous platinum line reveals a stylised St Edward's Crown within a circle to create the impression of a royal seal, and the number 70 has been incorporated within the top of the crown signifying the Platinum Jubilee.
'For my design, I wanted to give a modern twist to the iconic elements of St Edward's Crown, and so I created a continuous line, which I felt was a fitting representation of the Queen's reign,' Edward said.
The elegant font is Perpetua, which means forever, acknowledging the first British Monarch ever to mark 70 years on the throne. It also reflects the font style that appeared on Her Majesty's Coronation Order of Service in 1953.
Two colours make up the Queen's Platinum Jubilee logo – platinum and Pantone 3515 C. In consultation with the Royal Collection Trust, the purple used in the logo is the shade which most closely corresponds to the purple in the Queen's Robe of Estate and Coronation Gown.
Platinum is a whitish, silvery-grey hue. In its physical form, platinum is a heavy and precious metal often used to make jewellery, amongst other things, and is a symbol of true love, purity, and strength. The platinum colour represents Her Majesty's 70 years on the throne.
There are many variations of the colour purple, which is formed from a mixture of blue and red. From lilac to mulberry, these varying purple hues convey different meanings. Pantone 3515 C is described as a dark shade of magenta. Generally speaking, purple is a bold and commanding colour, synonymous with royalty, wealth, luxury, loyalty and dignity.
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Toast to Her Majesty's reign with Emma Bridgewater's 'God Save The Queen' mug. Whether you're having your morning coffee or an afternoon tea, it's the perfect one to add to your mug collection.
Perfect for biscuits or sweet treats, this shallow red tin makes a lovely commemorative gift to celebrate Her Majesty's 70 years on the throne.
Celebrate the Queen's spectacular 70-year reign with this wonderful mug. For every mug sold, Emma Bridgewater will donate £5 to The Queen's Green Canopy (QGC) initiative.
Hosting a street party? Make sure you add this must-have Platinum Jubilee round tin tray to your list. Serving up scones and cakes just got a whole lot easier.
Get your picnic ready with this affordable gingham PVC tablecloth in red and white. Thanks to its wipe-clean fabric, you don't have to worry about any stains or spills.
Drying up just got stylish. With The Queen's Green Canopy initiative encouraging everyone to plant a tree, this green and white tea towel is a great way to spread the news. Best of all, Emma Bridgewater will donate £2 to the cause for every tea towel sold.
Store tea bags or ground coffee in this bright red Emma Bridgewater caddy. It is printed with the words '70 Glorious Years' and has crowns along the bottom.
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